National trend brand upgrade, packaging becomes the "silent salesperson"
The rise of national trend is not only consumers' recognition of local culture, but also a higher demand for brand quality, design sense and comprehensive experience. New national trend brands and those that have undergone brand renewal no longer satisfy with the simple function of product wrapping. They need a packaging solution that can convey the brand spirit, enhance product appeal, and have the "appearance is justice" spreadability on social media.
"Previously, packaging might just be a plastic bag. But now, it is part of our brand story and the first point of contact for consumers with our products," said a manager of a national trend beauty brand. "We need packaging that can clearly display the product itself and convey unique oriental aesthetics and modern design sense through exquisite patterns and text printing."
High-Transparency and High-Precision PVC Bags: Why Are They the New Market Favorites?
Among various packaging materials, why can PVC bags stand out and precisely meet the demand pain points of national trend brands? Industry experts and source factories analyze that the core advantages lie in:
"Crystal" high transparency: Packaging bags made from high-quality PVC raw materials have extremely high transparency, allowing the contents to be displayed as clearly as in a crystal. Whether it's colorful cosmetics, intricately designed cultural and creative products, or high-quality clothing accessories, they can be presented in the most authentic and attractive state to consumers at the first glance, greatly stimulating the desire to purchase.
Outstanding printing adaptability: The surface of PVC material is smooth and has strong adhesion, making it very suitable for high-precision four-color, five-color, and even special color printing. This means that complex brand design patterns, delicate gradient colors, and logos with a metallic feel can all be clearly, fully, and precisely reproduced on the packaging, perfectly realizing the designer's creative vision and effectively enhancing the brand's high-end image.
Outstanding physical properties: It has excellent flexibility, toughness and durability, providing reliable protection for products. At the same time, it is highly processable and can be easily made into various specifications of stand-up bags, zipper bags, handbags, etc., meeting the diverse needs of different types of products.
The source factory actively plans and responds to market demands with technological strength.
Facing the surging market orders, as a source factory of PVC packaging bags in the upstream of the industrial chain, it is encountering new opportunities and challenges. The challenge lies in that high transparency and high printing accuracy have put extremely high requirements on raw material purity, production processes (such as blown film and bag making) and printing equipment (such as high-speed and high-precision gravure printing machines).
"The transformation of market demand is driving a 'quality reshuffle' in the industry," said the person in charge of a source factory with 15 years of experience in PVC packaging bags. "The crude and low-end production can no longer meet the current brand customers. We have already made early plans, introduced a new generation of high-definition printing production lines, and established a strict raw material inspection and quality control system to ensure that every PVC bag leaving the factory can achieve the effect of 'high clarity and vivid colors'. Recently, the number of inquiries and orders from domestic brands in the fields of beauty, trendy toys, and high-end food has significantly increased."
Industry insiders predict that with the continuous expansion of the influence of domestic trends and the continuous improvement of consumers' aesthetic requirements for packaging, the demand for high-quality and high-design PVC packaging bags will continue to rise. This is undoubtedly a huge market blue ocean for source factories with technological reserves, production capacity guarantees and rapid response capabilities.
About us:
We are a one-stop source factory specializing in the research and development, production and sales of PVC packaging bags. We have fully automatic production lines and are committed to providing customers with high-transparency, high-printing accuracy, environmentally friendly and safe PVC packaging bag customization services. We are reliable partners for many well-known domestic and foreign brands.
